advertising
The Hyperlocal Opportunity
These days, small businesses are sharpening their focus on hyperlocal advertising and marketing, an tool which allows them to engage with customers at the optimum time and place. Simply put, hyperlocal advertising focuses on a specific, local area. There are, however, several things businesses need to consider when choosing to use hyperlocal tools, such as is it a good fit for your business, and do you, the business owner, fully understand how hyperlocal works? Full article.
The Innovation-Deficit Tax: Advertising
Great ideas are increasingly turning viral. With the advent of techno-charged social media, people can tell each other about their favorite innovation with a click of a mouse. If something qualifies as truly great, you likely will hear about it from your network, not from advertisements, and truly innovative products typically require a smaller investment in marketing and advertising. Full article.
Ad.ly: The Art of Advertising on Twitter
In the 1980s she was Punky Brewster, the star of a comedy about an orphan. Today, Soleil Moon Frye is a 34-year-old mother of two and a power marketer for Ad.ly, an advertising agency that pays actors, athletes, and musicians to promote products through micromessaging service Twitter. Twitter is testing its own advertising service, which could compete with Ad.ly for the attention of sponsors. Full article.
Smart Spending: Beware retailers' hidden meanings
The words seem straightforward enough: special, reduced, exclusive, value. But the language retailers use to describe prices and promotions leaves lots of room for interpretation - and manipulation. The most dangerous word of all? "Free." Full article.
Grocery chains increase ad spending amid price war
Supermarket chains—no longer the only place to buy the week's groceries—are pumping more money into advertising to fend off competition from mass discounters, drug stores and even dollar stores. The increased spending hasn't yielded an immediate payback, but some industry analysts say the strategy could help some chains. Full article.
How to create better advertising
The secret to great advertising is developing a campaign for a big idea. While products and services come and go, brands live on indefinitely. Dominant companies know that sustainable success is built on the foundation of a singular idea, around which everything they do is oriented. Advertising is just one of those things. If you can prune away everything else and sharpen the point on your animating idea, your advertising will do its job better than you ever imagined. Full article.
Mobile Marketer's Classic Guide to Mobile Advertising
As the US weathers the current economic downturn, the mobile advertising and marketing sector has proved the one bright spot for marketing growth, albeit on a smaller base than most channels. Mobile Marketer's Classic Guide to Mobile Advertising is a one-stop source for everything related to the workings of mobile advertising. Full Article.
Facebook ready to introduce new location service
Analysts indicated that Facebook Inc. may unveil location services for its site at a company event scheduled for August 18. Location-based services, which let users share information on their whereabouts and find friends nearby, could generate as much as $4.1 billion annually in advertising by 2015. Full Article.
Malls to offer coupons through Smartphones
A chain of malls is taking coupons to a smarter level. Simon property group, which plans to launch in 25 malls in New York, Los Angeles, San Francisco and Chicago by the end of August, is launching a program along with tech company Shopkick, to target Smartphone users that visit their malls. When the shoppers open a Shopkick app, they'll see coupons for the stores on their phones. Macy's and Best Buy plan to launch shopkick offers as well. Full Article.
The future of advertising
Advertising is all about relationships and at the heart of the client/agency relationship is trust. That trust has been eroded by a lack of transparency and, often, resistance to change. Clients want the best creative work, don't want to pay for it anymore, and are figuring out that they don't have to. Digital tools can be used to tap into the wider world of creativity, and clients need solutions that allow their brands to engage with their consumers and that get the results they need to move their marketing strategy forward. Full Article.
