business owner
To increase profit, involve more employees
Savvy business owners and managers understand that small changes can make big differences that encourage repeat business and big returns. Some of those changes include getting employee buy-in, celebrating success with your employees, being flexible in your expectations and making sure that employees have both knowledge and tools necessary to do their job. Full article.
Alternative exit strategies for business owners
For those looking to sell a company, it's time to get creative. If a traditional strategy isn’t working, there are several alternative exit strategies business owners may want to consider. Full Article.
Offstage drama hurts your brand
As a business owner, you are your brand, and the best way to prevent a brand-damaging experience is to avoid doing something or saying something harmful in the first place. Small business owners are especially vulnerable, because their behavior could easily find its way onto public forums or social media networks. As a small business owner, you might be seeing your revenue and profits fall as customers spend less, but you must guard against meltdowns, especially in public. If anything, always have a smile on your face, a spring in your step, and a kind word. You are your brand. Full Article. Similar Article.
To Sell More, 'Be the Customer'
Most small business owners can't go undercover among their employees, but they can learn a lot by becoming "undercover customers," says Andrea J. Simon, a management consultant in NY. “The personal immersion approach is useful because it has to do with brain wiring. After 30, our brain sorts things based on the way we think they are, according to a story in our head. We need to experience something in person to change that story." Full Article. Similar Articles
