company
The 'Many City' growth strategy
Chances are, your company isn't nearly as global as it thinks it is—or probably needs to be. In fact, it is likely missing out on the greatest growth opportunity in the global economy. The fastest growth and biggest untapped markets are in cities with populations of 5 million or less. Full article.
The surprising news about product recalls
A company’s inadvertent mishaps create rare and powerful moments of truth through which customer loyalty can be strengthened and preserved. That's the surprising finding of a nationally representative study of customer attitudes and behavior in response to the recent spate of high-profile product recalls. 87% of survey participants agreed they are more willing to purchase from, and remain loyal to, a company that handles its product recall in an honest and responsible way. Full article.
LA Geothermal gets $5 million geothermal grant
A Cameron Parish-based company, Louisiana Geothermal, received a $5 million federal grant to develop geothermal technologies to cut carbon pollution from power generation. The grant is part of $20 million awarded nationally to seven geothermal projects. Full article.
Five Leadership Lessons to Unlearn
There is nothing like taking over a struggling company whose shares fell dramatically when the dot-com bubble burst to really learn the lessons of effective leadership. Leading a company through a transformation often starts with unlearning before you can learn. Chief executive officers might want to re-think a few leadership myths as they face challenges of prospering in today’s economy, such as Leadership is a process, leaders need to be ready with answers, etc. Full Article. Similar Article
Think and Act Like Your Customers
An innovation-focused company shouldn't have an avoid-the-competition-at-all-costs mindset. Instead, the company should always be wondering what the competition is up to, why might people prefer their products to ours and how does the customer think through purchase-and-use decisions? The simplest form of competitive intelligence is to encourage employees to act like "regular" customers. Full Article.
High-Tech Company Relocates Dallas & San Diego Operations to Baton Rouge
TraceSecurity Inc. recently announced the relocation of two of the company's key operating divisions, software development and national sales, from Dallas and San Diego to Baton Rouge. The relocation creates 15 new, direct Louisiana jobs with average annual salaries exceeding $50,000, plus benefits. Full Article.
Orion Instruments to Expand in East Baton Rouge
Orion Instruments recently announced that it will expand its operations in Baton Rouge, La. Orion will invest $5 million in the expansion and will create 35 new jobs and will also lead to the creation of 61 permanent, new, indirect jobs. Full Article.
New Theater Company Opens in Alexandria
There’s a new theater company in Alexandria. Actors’ Repertory Theatre will present "The Big Bang," a two-man musical this weekend on the Hearn Stage of the Kress Theater in the Rapides Foundation building. Full Article
