online
A Digital Marketing To-Do List
As consumers continue to increase their time online via digital devices, businesses need to revisit the ways they communicate and interact with them. Ideas to consider include investing in digital marketing, reconfiguring your particular message so that it is service-oriented rather than intrusion-oriented and increasing your company’s use of creativity to make visits to your site enjoyable rather than tedious. Full article.
Holiday sweets for those who tweet
Indulgent and affordable, chocolate is a popular gift during tough economic times. Two-thirds of U.S. adults buy chocolate during the holidays, and the shoppers most likely to buy chocolate this season, are millennials aged 18 to 24. Trouble is, younger consumers are famously tricky to reach via traditional marketing, so companies are going online to reach them. Full article.
The retailer's clever little helper
The battle between online and brick-and-mortar retailers used to be a lopsided fight. Internet stores enjoy the paradigm-busting advantages of the Web, and offline retailers, by contrast, may never know anything about a shopper. Now, however, smartphone-centered services such as Foursquare, Gowalla, Booyah, etc. are designed to give businesses the chance to tailor deals to patrons and forge enduring relationships with the otherwise unidentified folks who may be their best customers. Full Article.
Days of thumbing through dictionary pages may soon be numbered
It's been in print for over a century, but in the future, the Oxford English Dictionary -- the authoritative guide to the English language -- may only be available online. The dictionary’s publisher recently indicated that burgeoning demand for the dictionary's online version far outpaced demand for the printed versions. Full Article.
Social networking and games web usage increase
A recent Nielson survey indicated that Web users devoted more of their time online to social networking and games than they did last year. Time spent streaming videos and movies also increased but time spent searching the Web changed little. Full Article.
Google, Bing, & Yahoo boost their focus on small business
Nielsen Online reports that fewer than half of all U.S. small businesses have websites or advertise on the Net, even though most consumers search online for local shops and services before picking up the phone or leaving the house. Now, neighborhood businesses have a host of new options for raising their profile online, and smaller companies are aiming for the same market. Full Article. Similar Article
Online Accounting & Bookkeeping Class
UniversalClass™ offers online classes in a variety of subjects. They currently have an online accounting & bookkeeping class that covers the fundamentals of accounting, and assumes students have no prior knowledge about accounting or finance. Class addresses accounting terminology, revenue, expenses, net income, the accounting equation, debits, credits, etc. Full Information.
LED launches new resource for small & emerging construction businesses
LA Contractors Accreditation Institute (LCAI) is now being offered online to small and emerging construction businesses. The online resource is designed to provide businesses with a basic understanding of the construction industry, as well as a review of the LA Contractors Licensing Exam. There is a deadline to register for online classes. Full Article.
YouTube to Test Online Video Service for Film Rentals
Google Inc.'s YouTube said it will begin testing a new online video service on Friday, entering the rental turf of other technology giants such as Apple Inc., Amazon.com Inc. and Netflix Inc. Full Article.
Removing the Online Anonymity Mask: Facebook Moves to Standardize IDs
BusinessWeek article focusing on personal identities online. On Dec. 9, Facebook made a series of privacy-setting changes that include revoking users' ability to hide their name, gender, profile picture, and city of residence from anyone who views their profile. Full Article.
