survey

A company’s inadvertent mishaps create rare and powerful moments of truth through which customer loyalty can be strengthened and preserved. That's the surprising finding of a nationally representative study of customer attitudes and behavior in response to the recent spate of high-profile product recalls. 87% of survey participants agreed they are more willing to purchase from, and remain loyal to, a company that handles its product recall in an honest and responsible way. Full article. 

According to a 2009 survey, Americans believe that manufacturing is the most important industry for a strong national economy. Yet only 17 percent said their schools encourage manufacturing careers, and only 13 percent said their own parents encouraged them to pursue a career in manufacturing. The disconnect between these two views—that manufacturing is critically important, but not as a career—has dire implications for the U.S. since now, more than ever, competitive manufacturing rests on employee quality. Full Article.  

A recent survey conducted by the National Center for Disaster Preparedness at Mailman School of Public Health at Columbia University  found that since the oil spill, many gulf Coast residents, including children, are fearful, sad and nervous. More importantly, even though the gusher of oil has been stanched, almost a quarter of residents still fear that they will have to move. Full Article.  

A team of researchers soon will be surveying south LA and Texas rice fields to determine how much food is available from farming and natural plants for migrating waterfowl along the coastal prairie. The survey will determine how much rice is left behind from harvesting of first and second crops and the amount of wild seed in the soil. Data collected could be used to help get more funding for waterfowl. Full Article.