trust
Use body language to build rapport
People don’t buy your products, your services, or your brand. They buy you, and it is vital to create congruency between your words, body language and your message. If done successfully, you will lay a foundation for honesty, integrity, and fair dealing. Full article.
The future of advertising
Advertising is all about relationships and at the heart of the client/agency relationship is trust. That trust has been eroded by a lack of transparency and, often, resistance to change. Clients want the best creative work, don't want to pay for it anymore, and are figuring out that they don't have to. Digital tools can be used to tap into the wider world of creativity, and clients need solutions that allow their brands to engage with their consumers and that get the results they need to move their marketing strategy forward. Full Article.
LOL at Work: Laughter equates trust
Laughter at work indicates trust, openness. A lack of laughter can signal a lack of trust. The lack of laughter is a symptom of a deeper problem—that people feel anxious rather than safe at work. As you sort out the more fundamental issue of trust, you'll find that the human need to chortle will reemerge. And while you're doing the hard work of rebuilding trust, you can accelerate the sense of kinship that fuels team performance by fostering opportunities for healthy laughter. Full Article.
Rebuilding Trust in Corporate Governance & Accountability
The business community faces a crisis in confidence both in its own ranks, and in broader society. In a policy brief authored by Mr. Ben Heineman, published by the Committee for Economic Development, Heineman lists six essential, interrelated tasks, which, if implemented, can be the foundation for rebuilding trust in corporate governance and addressing the ultimate questions of corporate accountability.
