value
Protect your brand. It's your most valuable asset
Business news is saturated with talk of the power of the brand. For a small business, a brand is one of its most valuable assets. Not only is it the core identifier of a company’s products or services, it can also be a valuable intangible asset that grows as businesses invest in its power. There are several things companies can do to help them build the power of their respective brand, including making their brand a part of every aspect of how customers interact with a particular product or service. Full article.
Ethical Leadership: An operating manual
The demand for ethical leadership is growing, yet the supply remains low, as evidenced by the recent credit crisis that sparked the worst global recession since the 1930s. Ethical leaders distinguish themselves by doing that which is inconvenient, unpopular, and even temporarily unprofitable in the service of long-term health and value. They also consider other solutions that may require an investment, but generate more value over the long term. Full article.
Use online surveys to increase customer loyalty
Surveys are a great way to show your customers that you value them. They not only enable you to stay connected with customers, they also can provide valuable insight into how to run your business better. There are several things you can do which will help you improve the quality of your online surveys, including being clear about the survey’s purpose and keeping it short and focused. Full article. Similar article.
Determine your company's worth
Before you can sell your business, merge with or acquire another company, or take on investors, you need to know how much your business is worth. However, finding your company's value takes more than multiplying your current cash flow by a number of years and projecting that forward. Besides the many hard numbers you have to tally, things get really sticky when you measure intangibles such as intellectual property or the creativity of your staff. Full Article.
How much is an idea worth?
Paul Ceglia, a web designer from N.Y., made a claim in a lawsuit that he owned 84 percent of Facebook. A Facebook spokesman said there is a rise in this type of claim, involving the ownership of ideas and who has the right to benefit commercially from them. Lawsuits are proliferating because the public has never been more aware of the value of an idea. Full Article.
Magazine analyzes value of college degrees
A new analysis from Bloomberg Businessweek indicated that LSU finished second in LA for the value of its return on investment. The ranking of 554 colleges and universities collected pay information from 1.4 million U.S. college graduates and calculated the value of their degrees. LSU was ranked No. 259 on the list. For the LA rankings, the best in the state was Tulane Univ, followed by LSU, LA Tech, Loyola, Xavier, Univ of LA at Lafayette, McNeese State, Univ of New Orleans, Southeastern LA and Northwestern State. View Full List.
CEO Lessons from McChrystal's Sacking
Chief executives often face questions of whether to separate a senior business leader from the company for serious misconduct. A recurring issue is whether the business leader's value to the company should be taken into account when making that separation decision. Should there be a balancing test that weighs the past and future value of the officer against a clear violation of the fundamental rules of the corporation? Full Article. Similar article
Motivating employees when budgets are tight
Companies need cost-effective ways to manage talent, especially at a time when many of them have cut their remuneration bill by 15% or more. Respondents to a McKinsey survey think that nonfinancial incentives make employees feel that their companies value them, want to foster their professional development, and take their well-being seriously. Most popular nonfinancial incentives include praise from immediate managers, attention from leaders, and a chance to direct projects. Full Article.
Treasure Hunters Roadshow comes to Leesville
The Treasure Hunters Roadshow will be at the Holiday Inn in Leesville during the week of June 22, offering area residents an opportunity to view, buy and sell antiques and collectables or to discover just how much antiques are worth. The show will open at 9 a.m. each day. Full Article.
Top Five Social Media Marketing Mistakes
Social media initiatives have become standard components of companies' marketing and communications strategies, and businesses now see the value of engaging in online conversations. However, while some social media best practices emerged, brands still struggle with how best to engage with consumers. Common mistakes include barely or not monitoring conversations, down-sourcing projects to unqualified staff, and having an “off” switch for your company’s social media relationships. Full Article. Similar Article.
