Meeting the innovation challenge in a green future

In many ways, going green is like going electric was a century ago: The challenge isn't just to invent technologies; it's to create an entirely new industry. Thomas Edison's approach to electricity was a blueprint for industry creation, with its four interdependent components: an enabling technology, an innovative business model, a careful market-adoption strategy, and favorable government policy. By coordinating all four elements, companies can effectively test the viability of their cleantech concepts in the right context, with sufficient scale and minimum investment. Full Article.