Business the Web 2.0 way.

The link below is to an interview conducted by Kevin Rose (the developer and owner of Digg.com and a tea aficionado with Joey Roth the designer, developer, marketer, owner of the Sorapot tea pot.  This is of interest to Cenla entrepreneurs because of the Web 2.0 methods used to design and bring his product to market.  Although this all seems straight forward and simple, there are a few things to point out.  First it was a great product, second the web was used to prototype (mfg.com), find manufacturers, market and sell, thirdly there was a lot of attention to detail  and lastly there is a lot of knowledge, difficulty and negotiation between all the cracks that had to be negotiated.  That being said, enjoy this video and post comments below to let us know if you had any new insights or ideas that stem from this. ( http://vimeo.com/5383223  )