web
The case for using Social Media
Social media and the Web gave small business owners ways to compete more effectively against big businesses. Small business owners, however, need to identify one thing that's not working in their marketing; the old ways of marketing aren't working as well as they once did, but they can work in tandem with Social Media. Over time, many of these new approaches can come to overtake the old ways and be more effective for less money—even if in the interim it costs you a little bit of time. Full article.
'Cookies' cause bitter backlash
“Cookies” are tools that track users' whereabouts on the Web. these tools now face increased regulatory and public scrutiny and a flurry of legal challenges. Since July, at least six suits have been filed in U.S. District Court against websites and companies that create advertising technology, accusing them of installing online-tracking tools that are so surreptitious that they essentially hack into users' machines without their knowledge. All of the suits seek class-action status and accuse companies of violating the federal Computer Fraud and Abuse Act and other laws against deceptive practices. Full article.
The retailer's clever little helper
The battle between online and brick-and-mortar retailers used to be a lopsided fight. Internet stores enjoy the paradigm-busting advantages of the Web, and offline retailers, by contrast, may never know anything about a shopper. Now, however, smartphone-centered services such as Foursquare, Gowalla, Booyah, etc. are designed to give businesses the chance to tailor deals to patrons and forge enduring relationships with the otherwise unidentified folks who may be their best customers. Full Article.
Microsoft Settles European Antitrust Case
Recently, the most spectacular antitrust case in the computer industry came to an end when Microsoft settled with Europe’s competition commissioner. Starting next March, in Europe at least, all versions of Windows will come with a “choice screen” rather than just an already-installed Internet Explorer. Full Article.
What is Enterprise 2.0?
Very interesting article that makes it easy to understand “Enterprise 2.0” as it relates to the evolution of the Internet, websites, communication with peers and customers, and new technology. Worth reading. Full Article.
Internal Revenue Service Offers Web-based Small Business Pension Plan Tool
The IRS has created a new Web-based tool to help small business owners determine which tax-favored pension plan best suits their needs and how to keep their plans in compliance. Full Article.
Can Google Stay on Top of the Web?
Every week, a group of engineers and executives gather at Google to search for ways to keep Google ranked as the #1 search engine, and improve search results. Very interesting article. Full Article.
6 Basic Website Fixes To Bring Focus Back on the Customer
Entrepreneur Magazine recently listed six basic website fixes companies can use to make websites customer-friendly & increase effectiveness. Read more…
