Consumer Demand Survey


Central Louisiana Economic Development Alliance (CLEDA) is seeking to survey the current state of consumer demand for local food. CLEDA works with farm-based businesses, direct to consumer sales and intermediated local food markets and after six years of work wants to assess the landscape of consumer demand for local food. Survey will include individuals and households that regularly shop for food in the ten parish CLEDA region.
This project has a tight timeline due to existing funding constraints.

The timeline is as follows:
  • March 5, 2018 - RFP Announced
  • March 30, 2018 – All pre-proposal inquiries submitted to CLEDA
  • April 6, 2018 – All proposals submitted by 4pm Central Time to CLEDA
  • April 30, 2018 – Contract signed
  • May 30, 2018 – Workplan completed by the consultant, and approved by CLEDA, for development of the surveys and methodology
  • June 1- August 30, 2018 – surveys administered as specified in the methodology
  • September 12, 2018 – results tabulated, and a final report submitted to CLEDA
If you're interested, please respond in accordance with the timeline above.
Detailed information about our region ( Allen, Avoyelles, Catahoula, Concordia, Grant, LaSalle, Rapides, Natchitoches, Vernon, and Winn Parishes) can be found on our websites: and We encourage all potential respondents to review these websites for information relating to our region and our work.

While we'll be looking for input on what the survey should address, we hope that it includes the following:
  1. Assesses the current level of demand for local food in the ten-parish region
  2. Shows us what impacts this demand
  3. Documents any trends in demand by demographic type
  4. Gives clear results that inform future work to increase consumer demand for local food
Six years into this work, we see that in our rural region consumers are not the typical driving force to intermediated market demand that we see in metropolitan areas. Consumers aren’t asking ‘what’s local?’ at independent restaurants, in grocery stores, or at frequented institutions (schools, medical centers, worksites, etc.). We would like to evaluate consumer demand to better understand how consumers see their role in the regional food system, and what and where they would like local food choices, so that we can support a deeper connection between consumers, farmers, and intermediated market opportunities. Respondents are strongly encouraged to read the existing food system studies conducted in the region, found at:
We recognize that we are not experts on evaluating consumer demand. We are seeking a consultant with documented success with population-level surveying and are open to suggestions that will result in a better outcome. The resulting study must leave us with a clear path forward.


  • For a PDF version of the letter above click here
  • For a PDF version of an outline of this RFP (Local/Regional Food System Consumer Demand Survey) click here


  • Q:  What does CLEDA see as a “reasonable representation” of the population?
    • A:  As much as possible should align with census data for the community/region.
  • Q: For surveys, would an approach that achieves a high response rate from a convenience or intercept sample be acceptable, or are you exclusively interested in approaches with a random selection/representative sample? 
    • A: We don’t need a random sample.
  • The RFP describes an interest in surveys executed by multiple methodologies (phone app, print, website, in-person intercept). 
    • Q: Do you have target proportions in mind for each of these methodologies (e.g. a % of responses per method)? 
      • A: No​
    • Q: Is it important that proposals include all methodologies or are methodologies that result in a representative sample of the population through fewer modalities welcome? 
      • A: The latter is fine.
  • Q: What (if any) staff or volunteer resources does CLEDA have to commit to this project (e.g. for intercept survey training and execution, data entry from print surveys, etc.)?
    • A: A limited amount of administrative assistance time could be made available for data entry, processing, and similar tasks.
  • Q: Are there any CLEDA partners that should be considered important assets to this work or partners in it? 
    • A: No partners, but yes, we can identify stakeholder/constituents that could participate and/or promote participation. (E.g. partners who might be trained for intercept survey execution or who might rally stakeholders/constituents to respond to a survey, if the methodology chosen is not a random selection.) 
  • Q: Diversity is mentioned throughout the RFP, in terms of the community/population make-up. Could you please clarify a bit more about what factors you’re considering when you think about diversity (e.g. race, ethnicity, income, education, what else)? 
    • A: Those listed, plus: age, geographic location, existing local food supporter-or not.
  • Q: What is CLEDA’s budget for this project?
    • A: We feel that we have allocated financial resources to this project that are suitable to the requested work; both to ensure we aren’t wasting anyone’s time on the front end and to accomplish what we want on the back end. We strongly encourage a modular budget that will allow us to tailor aspects of the successful proposal to meet our needs.

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