Social media helps local businesses better engage customers and boost revenue

Listening to people talking on Twitter and Facebook about your products or company can help you grow relationships with them. There are several things to keep in mind, however, when using social media, including training your staff to remember that their actions could go public. It will cost you time and effort to embed a solid social media strategy in your business, but the effect it can have on customer relationships makes it all worthwhile. Full article.