Marketing Essentials
The rise and popularity of the Internet and Social Media tools forever changed the way businesses market goods and services. Traditional marketing vehicles such as newspaper ads, & commercials currently are in a state of decline as more and more companies choose to “tweet” their products to consumers via Twitter, Facebook and other social media programs vs. purchasing traditional ads.
The popularity of Social Networks also means that comments made by customers – good or bad – are instantly transmitted worldwide. Smart business leaders recognize this trend and choose to keep their finger on the pulse of customer comments. They also listen to comments that appear about their business and seek to rectify problems as soon as they appear.
Social Media also creates new and cheaper marketing options for small business in that they provide the same marketing opportunities for both large and small businesses via social media updating tools that allow businesses to schedule the specific date and time updates appear on various social media networks in a single sitting.
This section of the website provides specific links to articles about marketing and tips that can help you maintain social networking releases both fresh and current.
The following links will take you to specific articles:
New: How to sell ideas to your boss
Additional Articles
Achieve excellence with your branding strategy
Basic Definitions: Advertising, Marketing, Promotion, Public Relations/Publicity, Sales
Catch Customers--Don't Just Fish For Them
Creating a Brand Requires Discipline and Vigilance
Don't Overlook Your Biggest Brand Advocates
How Companies Can Mine the Hidden Gold
Google, Bing, & Yahoo boost their focus on small business
How to Create Better Advertising
How to sell ideas to your boss
Improve Your Relationship with Customers and Partners
Instant Ads Set the Pace on the Web
Seven Essentials of High-Growth Companies
Small Business Search Engine Optimization (SEO) Essentials
To Sell More, 'Be the Customer'
Top 5 Reasons Customers Don't Buy From You
Top Five Social Media Marketing Mistakes
Understanding Customer Loyalty
Where Customers Go to Praise or Bash You
Why Your Business Needs a Hook
Your Brand Is a Verb, Not a Noun